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Sporting Good Manufacturers of Taiwan


The interactive presentation explored targeted markets for exercise bicycles. The designs and interfaces were targeted toward specific user groups resulting in different designs and experiences for each. The Y-Guys concept integrated a gaming element with exercise activity. The Homelander concept featured networked, virtual classes. The Off-Their-Rockers concept included medical monitoring.

The presentation included modeled and animated hardware with live action UI samples mapped to interface screens as well as market and trend research about exercise equipment.